They Shoot Typo, Don't They?

Between 2002 and 2012, a number of graphic design students realised posters as a result of the series of films shown at the Sint-Lucas art school in Ghent. Taking on the challenge of breaking through the stereotypical trends found in film poster design, the students were given free reign to explore and experiment, reinterpret and transform, and subvert the marketing logic common to the film industry. This book chronologically presents and reproduces these posters, as most of the graphic artists involved have since graduated and matured into successful professional careers. The posters, therefore, are “a visual reflection on their search for graphic identity”